Rachel Zalta is Global Lead at the Creative Shop @ Taboola in Tel Aviv. She originally studied psychology, and has a strong interest in online trends and persuasion and is an expert on online behavior. She was born in New York City and moved to Israel when she was 6 years old.
Rachel was one of the first guests that I approached for our Inspiring Israeli Women in Tech Series and is a perfect person to finish our third series. I was quickly fascinated by her blend of psychology and technology and how she was a fount of insights into how we behave online and what triggers certain behaviors.