Fran Jakubowicz is CEO at SunHouse Marketing, a firm that generates leads and conducts social media and digital marketing for clients across verticals including Medtech, Pharma, Fintech, Startups, Law, Consumer Goods, Education and SAAS. She previously held a range of director of marketing positions across firms in Israel and Canada, and is a passionate advocate for entrepreneurs across Israel.

In our discussion Fran discusses her own career journey, and how she bounced back from a sudden career setback that sprung from a recession. The silver lining of this setback was that it served as a catalyst to boost her own entrepreneurial plans, and she shares some thoughts on dos and don’ts when starting one’s own business.

Charna Ambers is founder of CB Design NY, which specializes in corporate brand and marketing design for clients across a range of industries, including in particular healthcare, lifestyle, and real estate. 

Our conversation starts with her upbringing in upstate New York, her first roles and how she came to the decision to launch her own firm. We talk about her vision for branding and design, and how she builds her network. We delve in particular into her LinkedIN strategy, and how she was an early adopter on the platform and has ultimately garnered more than 30,000 followers.

Avigail Levine is head of marketing and ecosystem relations at Samsung Next TLV in Tel Aviv. She originally studied law, and spent the first years of her career in legal roles, and moved into the tech industry in 2013, where she has held a series of roles including head of portfolio development at a venture capital fund. She is a co-founder and advisor at Restart, whose goal is to help wounded soldiers reintegrate into “real life” after a life changing event. She is also a fellow podcaster at Ma Batafkid, where she broadcasts about non-techie roles in the start-up ecosystem.

Our discussion covers Avigail’s decision to leave law and build a career in tech, even if it meant starting at a lower level on the career ladder, and how she advanced through the area.

Michal Eisikowitz is the founder of CopyTribe, a copywriting university that offers multiple courses in different areas of copy + business management to copywriters, designers, and all creative professionals She is also the founder of Michal Eisik Media, which is the micro-agency serving select B2B SaaS + service providers with website copywriting + strategy. She defines copywriting as about saying “I do!” to the perfect marriage of research + storytelling and Michal has a dynamic social media presence where she frequently shares her tips both as a founder and marketing strategist.

Maya Tutian Matosevich is Global Marketing Director at Dassault Systemes, a French company and is based in Israel. She has had a long career in marketing within the software sector, where she has developed business plans and sales strategies on a regional and a global basis.

Our discussion covers her successful career – how she established herself as a leader in global marketing and developed a global team and client base. An excellent example of her ability to pivot and respond to the changing needs of her clients is the “business must go on” campaign that was initiated in response to the Covid-19 disruptions. This innovative campaign relied on fresh thinking and pivots to reframe business in a new reality without face to face meetings and the usual tools to build relationships.