Debbie reveals some common tropes around age that are often exploited in marketing – whether in the birthday card market or in the media as a whole and why she believes that calling these out is the way to eradicate them and the biases that they reinforce. We speak about the impact that targeted marketing can have and the potential growth of the market as the wealth and empowerment of older consumer grows.
This podcast series was made possible by the kind support of Darwin Alternatives. Darwin Alternative Investment Management Limited offers innovative, alpha-driven investment solutions that are uncorrelated with traditional asset classes and feature business areas which have not previously been considered by investment funds. The firm aims to create new opportunities for investors to further diversify their portfolios and achieve stable absolute returns.