Elinor Swery is a Solutions Engineer at Rookout, based in Tel Aviv. Rookout empowers engineers to solve customer issues faster, by making debugging easy and accessible in any environment.

She describes herself as working at the intersection of the physical and digital worlds, and has a PhD in mechanical engineering from the University of Auckland. Born in Israel, she moved to New Zealand at the age of 10 and moved back to Israel two years ago.

Helena Baker grew up in London and has a background in journalism and copywriting. Since moving to Israel in 2019 she has founded English Speaking Network, one of Israel’s premier networking group. She describes herself as a Pro Schmoozer and LinkedIn Queen.

In our discussion we talk about the early days of her career, why she was motivated to strike out on her own and what drove her move to Israel. We discuss her experience as a business owner, and whether being a female business owner has presented particular challenges.