David Vafai is Chief Executive Officer at bfinance International Limited, an investment consulting and advisory firm that he founded over 20 years ago. The firm is known for its innovative service model, which has shifted some of the traditional structures in investment consulting, manager selection and asset management. Our conversation traces David’s early entrepreneurial roots which saw him cycle through newspaper delivery to a hotdog stand in his early 20s and later a photo business. The unifying feature of each of these diverse business lines was a commitment to customer service and ensuring high degrees of customer satisfaction. We turn then to the origins of bfinance and how the business model evolved into a global franchise. We dissect what it means to provide investment consulting services and how the industry is evolving in this area to address the “information asymmetry” that continues to persist. As a citizen of the world with global roots David offers a unique perspective on the immigrant story, the meaning of the hustle and why customer satisfaction should be the starting point and ending point of all enterprises.Series 4 is brought to you with the kind support of Federated Hermes, Inc., a leading global investment manager. Guided by their conviction that responsible investing is the best way to create wealth over the long term, their investment solutions span equity, fixed-income, alternative/private markets, multi-asset and liquidity strategies and a range of separately managed accounts, distributed through intermediaries worldwide.