Everaldo Franca is CEO at PPS Portfolio Performance, a role he has held since 1996. He has deep experience with advising pensions and institutional investors in Brazil.

Our conversation starts with his upbringing in Sao Paolo and the straitened circumstances wrought by the economy  that forced various job changes and a combination of academic and professional pursuits. We discuss what it means to build one’s career in an economy under strain, with high inflation, unpredictability and volatility.

We discuss then the process behind starting PPS Portfolio Perfomance and the proof of concept that led to traction for the business. We end with a detailed discussion of the challenges facing pension funds and other institutions in Brazil at a time when interest rates for domestic short term rates.

Series 5 of 2025 is kindly sponsored by Diamond Hill. Diamond Hill invests on behalf of clients through a shared commitment to its valuation-driven investment principles, long-term perspective, capacity discipline and client alignment. An independent active asset manager with significant employee ownership, Diamond Hill’s investment strategies include differentiated US and non-US equity, alternative long-short equity and fixed income.