Fran Jakubowicz is CEO at SunHouse Marketing, a firm that generates leads and conducts social media and digital marketing for clients across verticals including Medtech, Pharma, Fintech, Startups, Law, Consumer Goods, Education and SAAS. She previously held a range of director of marketing positions across firms in Israel and Canada, and is a passionate advocate for entrepreneurs across Israel.

In our discussion Fran discusses her own career journey, and how she bounced back from a sudden career setback that sprung from a recession. The silver lining of this setback was that it served as a catalyst to boost her own entrepreneurial plans, and she shares some thoughts on dos and don’ts when starting one’s own business.

Merav Oren is a serial entrepreneur, most recently of the ACT Foodtech Innovation Hub, which connects the culinary and foodTech worlds, as well as the founder of WMN, a co-working space and ecosystem for female entrepreneurs in Tel Aviv, and the first of its kind in the area. She is passionate about working with the public sector towards sustainability and impact and also founded Urban Playground, which provides solutions to effectively manage public spaces.

Our wide-ranging conversation covers her earliest inroads into being an entrepreneur, and some negotiating skills learned on the job that taught her how to properly assess her worth and, more importantly, ask for it.

Keren Fanan was in her most recent role the Chief Commercial Officer at Gett, where she led the company’s international SaaS strategy and its B2B unit across over 1000 cities. Prior to that, Keren launched and scaled two “startups within a startup”. She previously held a series of business development and product manager roles. She has been a Board Member of Women in Tech Israel since November 2020.

Our conversation starts and ends with the reminder by Elon Musk that ordinary people can choose to become extraordinary, and it is that ambition and that self-belief that has led Keren not just to advance in her career but also to lift up other women in the tech community.

Adi Eckhouse Barzilai is co-founder and CEO at DeeDa:Do, based in NYC, and was the founder of RealFace, a company focused on bringing back human perception to digital processes.
In this conversation we discuss her journey from sitting with an inspired idea to finally taking the plunge and leaving the security of her well paid job to set up RealFace. She emphasizes how vital it is to work with partners who share the same core values as you and the importance of surrounding yourself with talented people who you can learn from.