Fran Jakubowicz is CEO at SunHouse Marketing, a firm that generates leads and conducts social media and digital marketing for clients across verticals including Medtech, Pharma, Fintech, Startups, Law, Consumer Goods, Education and SAAS. She previously held a range of director of marketing positions across firms in Israel and Canada, and is a passionate advocate for entrepreneurs across Israel.

In our discussion Fran discusses her own career journey, and how she bounced back from a sudden career setback that sprung from a recession. The silver lining of this setback was that it served as a catalyst to boost her own entrepreneurial plans, and she shares some thoughts on dos and don’ts when starting one’s own business.